[Case Study]
Client: National Indigenous Australians Agency (NIAA)
Challenge
The NIAA engaged Impact Digi to redesign indigenous.gov.au, a national digital platform representing Aboriginal and Torres Strait Islander stories, communities and initiatives.
The design needed to:
- Meet Australian Government standards
- Be suitable for CEO and Ministerial presentation
- Respect cultural protocols and advisory input
- Work across multiple internal stakeh
Scope
Impact Digi led the design phase from concept through to development-ready assets. Working alongside Bliss Media, NIAA’s preferred web development agency, we:
- Developed and refined design concepts for executive and Ministerial review
- Designed key templates including generic content pages, grants, contact and dates of significance
- Created a detailed style guide including colour, typography and brand application
- We also developed social media templates across Facebook, X and Instagram to align visual identity across the digital landscape.
Outcomes
- CEO-approved website design for Indigenous.gov.au
- A modern, accessible interface designed for a national audience
- Development-ready templates and interface components
- Cross-platform social media templates aligned to the website
Problem solvers
During the project, our initial concept direction was adjusted following recommendations from the Indigenous Advisor.
Rather than treating this as a minor revision, we reworked the design to better reflect cultural guidance while maintaining usability and government compliance. The revised direction was delivered at no additional cost to the client.
This made sure the final outcome was culturally appropriate, strategically aligned and supported at executive level, without delaying momentum or increasing budget.
