City of Karratha
[Case Study]
Client: City of Karratha
Challenge
Impact Digi provides ongoing marketing support to The City of Karratha to communicate initiatives, promote community programs and maintain consistent branding across a wide range of channels.
As a regional local government with multiple departments and stakeholders, the challenge is to deliver clear and engaging communications while staying consistent across campaigns and platforms.
Scope
Impact Digi provides ongoing marketing support across copywriting, campaign development and graphic design.
Our work includes creating campaign materials, community communications and visual assets for both digital and print channels. We work closely with the City’s marketing team and internal departments to create materials that support community engagement and promote local initiatives.
Our scope included:
- Copywriting for campaigns, community updates and communications
- Campaign development for events and city initiatives
- Graphic design for print and digital materials
- Marketing assets for community engagement
- Strategic support to maintain consistent messaging and branding
Outcomes
- Consistent creative materials across digital and print channels
- Increased awareness of City initiatives
- Flexible marketing support across departments
- Reliable delivery across multiple campaign
Problem solvers
Local governments often experience staff changes and shifting project priorities, which can affect continuity across communications.
We address this by operating as an extension of the City’s internal team, maintaining consistent brand application across communications.
